1、 The recognizability of design logos. The logo design must have a unique personality, easy for the public to recognize and remember, and leave a good and profound impression. But relatively speaking, if a design company's logo works are similar to others, look familiar, have no features, and have a blurry appearance, it will definitely not leave an impression on people;

2、 The originality of the design. Design is precious for having original ideas and shapes, and logo design is no exception. An original logo must leave a unique impression on the public and withstand the test of time. Originality can be created out of nothing, or design creativity can be incorporated into traditional and daily life to bring forth new ideas;

3、 The timeliness of design. Logo design should not be disconnected from the times, creating an outdated and backward impression. The logo of a modern enterprise should naturally have a sense of modernity; Enterprises with rich historical traditions should also inject the taste of the times, carry on the past and open up the future, and lead the trend;

4、 Regional design. Each institutional enterprise has different regional characteristics, which may be reflected in the historical background of the institution, the cultural roots behind the products or services, and the scope and target audience of the market. The logo can have obvious regional characteristics; But relatively speaking, it can also have a strong international image. This is often the most difficult area for designers of design companies to grasp;

5、 The applicability of logo design. The logo design must be suitable for the visual communication media used by institutional enterprises. Each media has its own characteristics or limitations, and the application of trademarks must adapt to the conditions of each media. Regardless of shape, size, color, and texture, careful consideration should be given. Thus, the design work has better applicability.

A good logo design created by a design company generally requires three main spirits:

1、 The assertiveness of design. Design companies must clarify the ideal propositions pursued by the enterprise, transform them into understandable graphics, and use the most suitable themes as creative expressions, ultimately forming the unique value and culture of the enterprise;

2、 Internationality of design. This means that people can feel Chinese (Taiwan) enterprises or brands at a glance and gradually form a favorable impression by taking the local place as the starting point, rather than the European, American and Japanese perspectives as the appeal. In short, it refers to using local culture as the "meaning" and Western aesthetics as the "form" composition expression to welcome internationalization;

3、 The dynamics of design. Design companies need to transform from a positive, honest, and down-to-earth image to an innovative, challenging, and proactive modern enterprise. The symbol of peace and stability can no longer be a symbol of enterprise operation. How to embody modern demands through symbols requires strength and dynamism.